Clientele Co. Free ad audit →
Clientele Co.Meta ads for counselling practices

Fill the chairs in your practice.

We run Facebook and Instagram ads for counselling and therapy practices, so people ready to talk see your practice and book a first session. You see a free audit and sample ads before you spend a dollar with us.

Freeaudit & sample ads
~1 weekto your sample campaign
Nocontracts
A quiet counselling room with two linen armchairs in afternoon light
Now bookingfree audits

Most practices are excellent at the work and invisible online. A directory profile, a few referrals, a website nobody finds. Meanwhile someone who's been meaning to talk to someone is scrolling Instagram at 11 pm. We make sure the practice they see, and book, is yours.

TysonFounder
01Try it

Watch a client book.

The whole system on one screen. Build an ad for your practice, then watch what happens when someone taps it, from the ad to your inbox.

  1. 1Sees your ad
  2. 2Books a free consult
  3. 3You get notified
Build your ad
What do you want to fill?
Featured clinician
Placement
or tap Book now on the phone yourself
Home
NC
Northview CounsellingSponsored
Sample ad photo of a smiling counsellor Now accepting new clients
Sarah LinRegistered Psychologist
1

Northview Counselling 2

    3

    Sample ad for a fictional practice. Yours uses your real team and photos.

    What an open caseload costs you
    $0

    a year in new client revenue

    $0one new client
    $0per month

    An estimate from your inputs, not a promise. The free audit tells you what's realistic in your city.

    02Outcomes

    Built around full caseloads.

    Keep scrolling. You're about to watch a practice's week fill up.

    This week · Northview CounsellingCaseload
    60%booked
    Existing clientsNew from Meta ads
    0new clients this month
    $0ad spend
    $0per new client

    Sample practice. An illustration of how campaigns fill open hours, not a guarantee.

    01

    More first sessions.

    Campaigns bring in new clients for the clinicians with open spots, and pause when you're full, so you never pay for bookings you can't take.

    02

    A new associate, busy.

    Someone just joined your team? We build their caseload in weeks, not a year of slow referrals.

    03

    Seen where they scroll.

    Feed, Stories and Reels on Facebook and Instagram, reaching people in your area before they ever open a directory.

    04

    Every dollar, traced.

    Each consult is tied to the exact ad that drove it. Every month you see your real cost per new client.

    03How it works

    See it before you pay for it.

    Most agencies want a retainer before you see anything. We do it the other way around.

    i.

    Free audit.

    We review your current ads, Facebook and Instagram pages, and booking flow. You get a plain list of what to fix first.

    Within 2 business days
    ii.

    Sample ads.

    We write real ads for your practice and plan the budget and targeting. Free, no strings.

    About a week
    iii.

    Launch.

    Like it? We set up tracking and booking, and go live in your own ad account.

    Live in days
    iv.

    Refine.

    A two-minute report every month: consults booked, cost per consult, what changed.

    Monthly
    A calm waiting area in a small counselling practice A smiling counsellor in his office A quiet counselling room with two armchairs A smiling psychologist in her office
    Group practices
    04Who we work with

    Practices with room to grow.

    You own it.

    Ad accounts, pages and data stay in your name. Leave anytime and keep everything.

    Spend goes direct.

    You pay Meta directly, so every ad dollar is visible.

    No contracts.

    Month to month, with 30 days' notice.

    One person.

    You deal with the person running your ads, from the audit on.

    05Questions

    Before you ask.

    What's the catch with the free audit?

    There isn't one. You get a short review of your ads, social pages, booking flow and what practices near you are running on Facebook and Instagram, plus sample ads. If you don't want to go further, keep the notes.

    Are ads appropriate for a counselling practice?

    Yes, when they're done with care. We follow Meta's health advertising rules, never target anyone by a condition, and write ads that invite a first conversation rather than push a sale.

    Will you use client testimonials or reviews?

    No. Many regulatory colleges restrict testimonials in advertising for counsellors and psychologists. Your ads build trust through your approach, your team and your availability, and we work within whatever your college's rules say.

    How much should we spend on ads?

    It depends on your city and how many open spots you have. Many practices start around $500 to $1,500 a month in ad spend, paid directly to Meta. We'll recommend a number in your audit and you set the budget.

    How is your fee set?

    A flat monthly fee based on the size of your campaigns, quoted after your audit. No packages and no contract.

    Do you work with solo practitioners?

    Sometimes. Ads work best when there's room for several new clients a month, which usually means a group practice. If you're solo with open spots, the audit will tell you honestly whether ads make sense.

    06Contact

    Let's fill yours.

    Tell us about your practice and we'll get back to you within one business day about your free audit.

    Emailhello@clienteleco.ca
    Based inAlberta · working across Canada
    WhoTyson, founder. You deal with me directly.

    Your free audit.

    Takes about a minute.

    What do you want most?

    No cost, no commitment. We only use your details to contact you about your audit.